Mar 16, 2020 • 1HR 18M

Stuart Brittlestar Reynolds is Your Mom's Favourite Creator

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Carlos Pacheco and Tom Martin here, we are two marketing and YouTube veterans who have worked behind the scenes helping producers and online creators build channels to audiences of millions. In each VIP episode, we give you our two cents (whether you like it or not) on what's happening on YouTube, the strategies that the professionals do behind every successful YouTube channel. Join us as we discuss YouTube strategy and channel strategies, how the industry and the platform are shifting, and discussing the latest tactics, strategies, and trends. The Video Insiders Podcast is brought to you by TubbeBuddy. The YouTube channel management tool to manage, optimize your content, and run your channel like a pro.
Episode details

*Special note: This episode was recorded in early February 2020 and much has changed since, like many conferences, Social Media North has been postponed*

Stuart Reynolds, aka Brittlestar, might not be a name you've heard of; he's not even a YouTube creator. Carlos likes to call him Canada's answer to Hank Green because he's often the adult in the room crowded with much more inexperienced creators.

We don't typically bring on influencers or creators into the show, but we felt that Stuart was a good guest to have as he's been around the bend and approaches things differently since he doesn't make a living on YouTube. His platforms are Twitter, Facebook, Instagram, and TikTok, as well as whatever another burgeoning platform is making noise.

Here are some of the subjects we discussed:

  • What was Stewart doing before becoming internet famous?

  • Why does he think there are so many Canadian creators?

  • Stuart's point of view on what's growing in terms of business for him and the industry.

  • Why he's creating Social Media North in Canada.

  • How platforms, brands, and such treat Canada like an unwelcome second cousin.

Learn all about Social Media North by visiting

You can follow Brittlestar on Twitter or Instagram.


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Podcast Music by Planets Collide and podcast editing by Joe Pacheco