Apr 7, 2020 • 59M

The Chief Creator Marketing Officer

 
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Carlos Pacheco and Tom Martin here, we are two marketing and YouTube veterans who have worked behind the scenes helping producers and online creators build channels to audiences of millions. In each VIP episode, we give you our two cents (whether you like it or not) on what's happening on YouTube, the strategies that the professionals do behind every successful YouTube channel. Join us as we discuss YouTube strategy and channel strategies, how the industry and the platform are shifting, and discussing the latest tactics, strategies, and trends. The Video Insiders Podcast is brought to you by TubbeBuddy. The YouTube channel management tool to manage, optimize your content, and run your channel like a pro.
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This week we welcome Brendan Gahan to the Video Insiders podcast.

Brendan is a veteran in the world of marketing, online creators and influencer marketing. He's a partner and the chief social officer at Mekanism, working with Fortune 500 brands on their YouTube influencer and community building campaigns.

If that wasn't enough, Brendan is also on the board of Vidcon, he was on Forbes' list of the 30 under 30 Brightest Minds in Marketing & Advertising' and was the former VP of brand strategy at Fullscreen.

Join us as we talk about the current landscape of influencer marketing and much more.

Discussion topics from this show.

  • Brendan's career in marketing as well as within the world of MCNs

  • His time at Fullscreen and thoughts on the rise and fall of MCNs

  • How influencer marketing is evolving.

  • Do agencies and marketing agencies know about the drama on YouTube and other video platforms?

Big thanks to Brendan for coming on the show. If you're interested in what he has to share, make sure to visit his website and follow him on Twitter or Linkedin.

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com

Podcast Music by Planets Collide and podcast editing by Joe Pacheco